MICHAIL MICHAILOV






















Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo: Michail Michailov



Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo: Michail Michailov



Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo:Michail Michailov


Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo; Michail Michailov


Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo: Sabine Schwaighofer


Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo: Sabine Schwaighofer



Self-brainwashing#5, Kunstverein Baden, Baden 2025, photo: Sabine Schwaighofer


Self-brainwashing#5
Kunstverein Baden,
Baden 2026

installation/performance/sound 







Inspired by ’90s foam parties, the artist explores how whimsy, irreverence, and play might serve as effective strategies to detangle and dissolve societal and psychological indoctrination and mental conditioning. Performers in white protective suits become gradually enveloped in ethereal white foam, creating an environment that evokes bath time, mass-market advertising, and consumer culture. At first glance, foam may seem almost too trivial for the seriousness of the subject at hand—brainwashing. Yet this very triviality is precisely what makes it so compelling. The foam’s insubstantiality and impermanence underscore the fleeting nature of the ideological forces it represents. Ideology is rarely the product of forceful, violent indoctrination (though that is certainly part of it); more often, it operates on the level of suggestion, of the trivial and the banal, and of absorption into the everyday.

Adapted from a text by Candace Huey (re.riddle)